Have You Thought Of Using Freebies To Get More Customers?
Don't you just love a freebie? I know I do.
I've been in two situations recently as a customer, when I got a surprising freebie. After ordering my bagel and coffee at the Bagel Bar, the girl behind the counter offered me a free bottle of mineral water. I was about to ask for a glass of water anyway, so this came as a welcome surprise.
Some days after, I went buying a steak at the meat counter in my nearby supermarket. I was having a chat with the guy behind the counter about the fact that there didn't seem to be too much meat for so much money.
He obviously took pity on my miserable face when he said - "Tell you what sir, you can have this other steak for the same price" and he slapped an extra steak on top!
So what's the customer service lesson here? The lesson is that most customers love a freebie and if they receive one from a supplier it builds a positive relationship. When people order goods at your online business, on the delivery section, give them unexpected bonuses and they will love you for that.
As customers, we're more likely to return and do business with people who give us freebies and we're more likely to tell other people all about our positive experience. It's good practice to give your customers freebies at times but don't over do it. If you blast your email list with daily gifts you are going to miss the target and your internet marketing business is going to suffer for it..
I once found a story article about a restaurant owner who would occasionally give people a free meal. At the time when a group of diners or a family asked for the bill he would spontaneously announce that on this occasion they were his guests and they didn't have to pay for their meal.
Could you imagine how these people felt - what they said to friends and work associates the next day? That free meal probably cost the restaurant owner a lot less than advertising in the local newspaper and it also brought in a lot more new customers.
The Law of Reciprocity says that - "If you do something for someone - he/she will want to repay you - to give you something."
Why don't you come up with some little unexpected freebies you can offer your customers that'll encourage them to return and also tell others about their positive experience. And while we're at it - why don't we try the same thing with your staff. Even your personal relationships - a small unexpected gift or an act of kindness can do wonders for any relationship.
Believe me, once you start doing it, you'll have many more happy customers, happy staff and appreciative friends. It will help your internet marketing business stay strong and grow.
Have You Thought Of Using Freebies To Get More Customers?
Would you like customers to say positive things about your business to others? This article reveals one way to retain and grow your customer base.
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